Abans Cricket Mania

Client: Abans PLC
Concept / Big Idea: “ලංකාවේ ක්‍රිකට් පිස්සෝ” (Sri Lanka’s Cricket Crazies)
Campaign Name: Abans Cricket Mania
Art Direction & Concept: Sahan Hewagama
Media - TV, Radio, Digital, Press, Retail/ In-Store Activations, On-Ground Activations, Direct Marketing, PR and Media Campaign

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Campaign Overview:
In celebration of the Lanka Premier League (LPL) 2023, Abans PLC launched a high-energy consumer campaign titled Abans Cricket Mania, built around the powerful cultural insight:

“ලංකාවේ ක්‍රිකට් පිස්සෝ” – Sri Lankans are absolutely crazy about cricket.

From neighborhood streets to national stadiums, cricket is more than just a game — it’s a national obsession. The campaign tapped into this cricket fever to connect emotionally with Sri Lankan fans and drive sales across Abans product categories.