Abans Group Brand Architecture
& Logo Redesign

I led the complete overhaul of Abans visual identity, redesigning both the master logo for the Group and the individual marks for each Strategic Business Unit. To guide consistent application across all brand touchpoints, I authored a comprehensive Brand Architecture Book detailing usage guidelines, color systems, and layout templates.

​

Central to the redesign was the introduction of two proprietary design frameworks:
   •    “b-Spacing Theory” — a modular spacing system derived from the lowercase “b” in the Abans wordmark, which dictates clear-space, margins, and alignment for every logo iteration.
   •    The Golden Rule — the application of the Golden Ratio to refine proportions, curves, and counterforms, ensuring each logo achieves perfect visual balance and mathematical harmony.

Through these principles, I corrected existing inconsistencies in the prior logos and established a scalable, aesthetically coherent identity. Additionally, I mapped out detailed guidelines for how and where each logo should appear—across stationery, signage, digital platforms, merchandise, and other collateral—to maintain uniformity and reinforce brand recognition at every customer touchpoint.

​

Creative Concept and Designer - Sahan Hewagama

​​