Abans වාසිලන්තය – Christmas 2024 Campaign

Client: Abans PLC
Concept / Big Idea: “අබාන්ස් වාසිලන්තය”
Art Direction & Visuals: Sahan Hewagama
Media Mix: TV, Radio, Digital, Press, Retail/In-Store Activations, On-Ground Activations, Direct Marketing, PR & Media

Campaign Overview

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As Christmas 2024 approached, Abans PLC sought a fully integrated 360° festive campaign that would capture the wonder of the season while driving footfall and sales. During our creative sprint, we landed on the evocative title “අබාන්ස් වාසිලන්තය”—literally “Abans Christmasland”—and built our visual universe around two signature motifs:
   •    Magic Box Blast: Enormous gift boxes exploding with confetti, ribbons, and product reveals.
   •    Offers Throwing: Stylized animations of holiday offers “shot” into scenes like snowflakes, showering customers with deals.

Every creative asset, from TV spots to store décor, carries this sense of joyful surprise—inviting Sri Lankans into Abans’ very own Christmasland of savings and smiles.